Terms & Privacy

Date of Last Revision: September 25, 2011

The following online privacy policy describes the information we collect and how we use it. By accessing or using this Website, you consent to our Privacy Policy. You understand that regardless of which option you select in your privacy settings, Liz O’Brien does not guarantee any confidentiality or privacy with respect to any of your personal information or User Generated Content. Liz O’Brien may modify this Privacy Policy at any time without notice, effective upon its posting to the Website. Your continued use of the Website constitutes your acceptance to this Privacy Policy and any updates. You agree to review this Privacy Policy regularly so that you understand our current Privacy Policy. This Privacy Policy is incorporated into, and is subject to, the Terms of Use. Any capitalized terms not defined in this policy have the meaning set forth in the Terms of Use.
For questions or concerns, please contact us at:
Liz O’Brien
Attn: Consumer Services/Privacy

When you visit Liz O’Brien’s Website you provide us with personal information you knowingly disclose to us and Website interaction information collected by us. We request information from you (which may include name, age, address, telephone number, email address, city location, zip code, gender and when necessary, credit card information) when you register for the Website, make purchases, request a catalog, request to receive communications, or participate in a promotion or other Website feature.
In order to better understand your preferences and better serve you, we may combine information you give us online with other information from Liz O’Brien sources, transactions and communications. This may include data from the Website, Liz O’Brien stores, direct mail, events, or online marketing. We may also combine that information with data that is publicly available and data that we receive from other reputable sources. We collect information about gift recipients to fulfill the gift purchase, respond to customer service inquiries and for analysis purposes only.
Like many websites, we gather information about how visitors use our Website. For more information, see the “Cookies and Pixel Tags” section below.
If you choose to use our invitation tools to invite friends to our Website, we will ask you for information needed to send the invitation, such as your friends’ email addresses, your email address, your Facebook account or other contact lists (e.g., Gmail, Twitter, Hotmail, and Yahoo). We will then invite your friends in your name to join the Website. Liz O’Brien stores certain information to send invitations and reminders and to track the success of our referral program.

We may use the information we collect to: Operate, provide, improve and maintain the Website
Send you administrative messages and information about Liz O’Brien in which we believe you may be interested
Customize and/or personalize your communications and shopping experience
Better respond to your customer service inquiries
Communicate with you about your purchase, account information or customer service needs
Communicate with you about our products and events, and for other promotional purposes
Improve our business
Administer contests, promotions, surveys or other Website features
If you have purchased a product from Liz O’Brien and have not previously registered on the Website as of September 25th, 2011, we will automatically add you to our direct mail (including catalog) list.

For the purpose of operating our business, we may transfer information between Liz O’Brien and our preferred service providers who use that information only to conduct Liz O’Brien business. For example, they may handle Liz O’Brien’s credit card processing, shipping, data management, email distribution, market research, information analysis, and promotions management. We may also share your information to administer a Website feature (e.g. music download or race registration) and in that case will notify you before you give your information. We provide our preferred service providers with the information they need to perform their services and work with them to protect your information.
We may provide your information to Liz O’Brien, Inc. wholly-owned companies and affiliates, which may be outside the U.S.
We may disclose specific information upon governmental request, in response to a court order, when required by law, to enforce our Website policies, or to protect our or others’ rights, property or safety. We may share information to prevent illegal uses of the Website or violations of the Terms of Use, or defend ourselves against third-party claims. We may also share information with companies assisting in fraud protection or investigation. We do not provide information to these agencies or companies for marketing or commercial purposes.